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The purpose of a SWOT analysis in financial consulting is to identify a company's Strengths, Weaknesses, Opportunities, and Threats. This analytical tool allows consultants and stakeholders to gain a comprehensive understanding of both internal and external factors that can impact the business.

By analyzing strengths, a company can leverage its competitive advantages. Assessing weaknesses helps identify areas for improvement or concern that could hinder performance. Opportunities highlight potential avenues for growth or expansion that the company can capitalize on, while threats pinpoint external factors that may pose risks to the company’s success.

A SWOT analysis provides a well-rounded view of the current situation of the company, guiding strategic planning and decision-making processes rooted in a clear understanding of the company's position and its environment. This depth of analysis is crucial for devising effective financial strategies and operational improvements.